- Marketing Financial Services – Do Seminars Work? by Mark Satterfield
Among all of the options, hosting marketing seminars remain a key method for getting known to prospective clients. Which raises the question, “When marketing financial services-Do seminars still work?” Recently I had the opportunity to attend a seminar hosted by a well-known financial advisor. Lets take a look at what went well as well as where the missed opportunities were that perhaps would have made it an even more successful event.
- What is Accidental Selling? by Robert A Schneider
Do you plan your every move? Or do you stumble across success?
- Paradigms and Sales Success by Joe Caulfield
The word paradigm is used to describe a change in basic assumptions. It is contrasted to the word normal. Example: It is normal just to get an appointment, go and make a presentation and let things either work out or not.
- How is Your GPS When it Comes to the Goal to Increase Sales? by Leanne Hoagland-Smith
Do you use your GPS as part of your daily sales behaviors? Maybe it is time to think differently especially if you are having trouble achieving your goal to increase sales?
- How Accidental Selling Steals Your Income by Robert A Schneider
Ever had a down month? How about a fantastic month? Ever been frustrated that it’s not the same month after month? I have. It’s because of Accidental Selling habits. Here’s how to fix it.
- The Goods by Grant Cardone
Get the Goods and learn how to bring it in the market place or you will be punished. This is not a review of the movie, The Goods where Jeremy Pivens portrays a guy that knows how to get results but rather how important having ‘The Goods’ is to every individual in this economy.
- Accepting Credit Cards in Your Business by Jim Tonkins
Every business knows that accepting cash is the cheapest way and that credit card processing will cost them some of their hard earned revenue. However, most businesses eventually realize that they are missing out on sales because they don’t accept the cards that many of their customers prefer to use.
- Kentucky – What Is It – Chicken by Jim Meisenheimer
This article is about two well known brand names who tweaked their products and dramatically changed their selling results and business model for the better. Kentucky fried chicken began in 1952. Col. Sanders awarded Pete Harman the first KFC franchise. They sealed the deal with a handshake.
- Five Relationship Selling Questions to Better Qualify Your Potential Customers Aka Prospects by Leanne Hoagland-Smith
Time is of essence to sales professionals. Dealing with tire kickers or prospects (I prefer the term potential customers) does not add any greenbacks to your piggy bank. These five questions may help shorten your qualifying process within your sales approach and help to achieve your goal to increase sales.
- Collecting Payments From Customers More Efficiently by Jim Tonkins
Many business spend a lot of time invoicing their customers, managing accounts receivable and collections, and dealing with payments by check that are coming in. Most people consider this to be a necessary evil of doing business and don’t realize that in many cases they can dramatically simplify their processes by accepting credit card payments. On the surface, accepting credit cards feels expensive compared to checks because of the card processing fees which can be as much as 3 to 5% of the transaction.
- Advantages of Portable Credit Card Processing by Jim Tonkins
Almost all retail businesses accept credit cards these days and usually do it through a hardware credit card processing terminal. Other businesses that work remotely or at their customers locations are not taking credit cards as much these days for a few reasons. First, many of them are used to invoicing their customers for the transaction total and getting paid later. OR, it may be a hassle to write down the credit card number and process it later in the office.
- Encourage Your Customers to Use Debit Cards by Jim Tonkins
Most business owners know that credit card processing is a substantial cost of doing business, but a necessary one since not accepting cards will usually mean that you miss out entirely on some transactions. One way that business owners can retain the ability to accept cards but save some money on card processing expenses is to encourage their customers to use debit cards or even only accept debit cards.
- How to Get More Customers by Atilla Dolinsky
This is the best kept secret in the mail order industry. If you are marketing products directly through TV infomercials (half hour commercials), newspaper ads and mail order…you will sell 8 times more again if you also get the buyers into your retail store. In fact, the really switched on retailers and corporations (including banks), are jumping on the direct mail and direct response marketing bandwagon like hungry fleas jumping on a dog. All hands on deck so to speak.
- Lead Tracking – Are You in on It? by Garret Lloyd
Businesses are able to find prospective clients, but during the sales process most leads aren’t followed up on. Every business has information on their clients which needs to be consistently monitored for potential business and value added services.
- Give Away More to Sell More! by Audrey Burton
Give your prospects a taste of how fabulous you are and increase your sales! Used well, even the prospects who say no will love you and could even send you referrals. Read more about giving during the sales process to get more sales.
- Get Paid – 3 Critical Points to Make Sure You Are Paid For Your Sales by John Jeffreys
Making a sale is great. But the sale is not make until you are paid. What you do at the start of a customer relationship is critical to whether you will be paid in a dispute.
- Mass Persuasion – How to Use Repetition of a Theme by Bill Henthorn
In getting anyone to do anything, you have to ask them. The more times you ask, the better your odds of them saying “Yes.”
- Mass Persuasion – How to Use Powerful Themes to Sell by Bill Henthorn
One of the most powerful things you can do is to use themes in your marketing, sales, advertising, and public relations. Why? It lifts your message high above the everyday level (and far above your competition) by tapping into powerful core emotions that every buyer has. With themes, you can forget about lots of the standard sales and marketing stuff for your product or service (e.g., its benefits, competitive advantage, even showing proof). Let’s find out how and see how buyers responded in a real case where one woman, asking her prospects to buy 65 times in 18 hours, generated $480 million in today’s dollars in sales during World War II . . . Discover how here:
- What Are the 2 Missing Links That Guarantee Sales Strategy Failures? by Cheryl Clausen
Have you ever wondered why so many hopeful business owners fail in spite of having a good product or service to sell? The reason isn’t location. It isn’t even insufficient start up cash.
- Basic Sales Skills – Be a Good Listener by Darren Winland
Every salesperson should know how to communicate well, but there is one skill that is supremely more important, and that is the ability to listen. When someone is considering getting into the sales career and think if they have the gift of gab that they will make a natural salesperson. In my opinion, someone who can listen, even though they’re not the best communicator, will be more successful than the smooth talker.
- Basic Sales Skills – Good Communication by Darren Winland
One of the great things about a sales career is that you don’t need a college education or a PhD to master your profession, but you do need to have a few basic skills to be not just competent but great. Perhaps the first skill that you need is to be an effective communicator, and this is more than just simply talking. You have to know some of the key elements of persuasive speech.
- What Can Separate a Remote Sales Professional From a Telemarketer? by David Harlow
Even those of us who work in telephony software can find ourselves annoyed with telemarketers. Perhaps we are even more annoyed with the tactless tactics these sales people use because we see how telesales should be done. We know that there are types of auto dialers that fix many of the “problems” with remote selling by telephone.
- The Secret to Increasing Sales and Marketing – Go Beyond Polite by Alan Boyer
This very simple change in how you respond to everyone you come in contact with will increase sales by several times. I’ve seen it do it. I do a Customer Service program where everyone learns that “meeting expectations” of the customer is not enough. There are three kinds of people in the customer service world, and the sales world…
- How to Get a 10x Increase in Revenue in Record Time by Melanie Strick
The last few weeks I’ve been testing a new high performance technique. Having been trained in Neuro-Linguistic Programming, I’m always fascinated by how when you give your brain a new directive how it responds. It all started on a phone call with a client of mine who was planning out a teleconference where the goal was to get 10 people on it.
- Business Guarantees – 3 Effective Samples! by Bernadette Stevens
Providing a guarantee is sure to boost sales, as anybody in business will tell you. The extent to which you offer the guarantee will depend on the type of product or service you are offering. Let’s look at three guarantees to see why they work.
- 4 Easy Steps on How to Win With Negotiation Everytime by James Pope
When a selling process has not finalised a deal we begin Negotiation. It is used when all parties can see the benefits of the sale and want to land the business. Find out the FOUR critical areas when it comes to negotiating the best deal for BOTH parties.
- Selling to Wal-Mart – My First Visit to Bentonville by Alonzo Heath
Everyone manufacturs dreams of hitting it big at Wal-Mart. They all want to get their product on to Wal-Mart shelves. But to be successful, you have to know what you are doing. This article recaps my first visit to Wal-Mart.
- 6 Proven Strategies to Boost Gas Station Sales – In Any Economy! by Richard K Parker
When you’re involved with purchasing a gas station or a convenience store, you’re craving information, and you’ve got lots of questions to ask. When you take over ownership, you want to be confident that the business will be making a good profit from the very first day. Keep in mind though, it’s never a good idea to settle for that scenario – here are six proven strategies to turn your new place of business into a spinning money machine, fast.
- Are You Cut Out For Door to Door Sales Success? by Carl Davidson
Many people try selling door to door but do not make it. Some hate it, some cannot close, some are too nervous. If you are thinking of embarking on a career in door to door sales, or if you are considering a business venture based on door to door sales, you may be asking yourself if you are cut out for this kind of selling.
- How to Use “Fear” As an Emotional Buy-Button – Could This Happen to Your Son? by Craig Garber
When someone “feels” the fear you’re trying to impart, then they’re very likely to be compelled into taking action. When someone “laughs” at what you’re trying to say, or when someone says, “yeah, that’s a shame,” all you’re doing is wasting their (and your) time.
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